Steve Deneef takes charge of the new Sales & Business Development department at ACL!

The creation of this department marks a decisive step in the evolution of the ACL, in line with major changes in the mobility sector. For more than 90 years, the ACL has been supporting motorists in Luxembourg. Today, it is expanding its scope to respond to new uses, environmental challenges and the growing expectations of its members. Mobility is no longer limited to cars, but is part of a broader ecosystem that combines services and innovative solutions for the needs of today and tomorrow.
As a key player, the ACL aims to strengthen its role, stimulate innovation and actively contribute to the development of solutions tailored to current challenges.

“Steve Deneef’s arrival is fully in line with the transformation process that has been underway for over a year. His expertise and strategic vision will be valuable assets in enriching our offering, forging new partnerships and further establishing the ACL as a key player in mobility in Luxembourg.” Miriam Eisenmenger, CEO of the ACL

With more than 20 years of experience in management positions – notably at Eltrona, Foyer Assurances, Bâloise Assurances and Generali Belgium – Steve Deneef has successfully led projects involving transformation, digitalisation and customer experience improvement. He joins the ACL with a mission to revitalise the club’s commercial strategy and actively contribute to its long-term development.

Download press release (FR)